About us
Did you know that world-class, gut-friendly nutrition for athletes is developed in Ullanlinna, Helsinki?
Nosht is a Finnish brand whose energy chews, sports drinks and recovery products draw on the latest research into the gut microbiome and how taste sensations affect the whole body through the central nervous system.
Nosht’s bold flavours come from some of nature’s finest ingredients: fruit and Finnish berries.
- Developed in Helsinki
- Gut-friendly by design
- Fruit & Finnish berries
Expertise from elite sport and nutrition
Former elite triathlete Kaisa Sali played a key role in Nosht’s early product development. She holds a master’s degree in food science and specialises in sports nutrition. She knows how often a good performance depends on how well your gut is working. Many athletes have found relief by following a low-FODMAP diet, which limits certain short-chain carbohydrates that are difficult to digest.
All too often, gut problems ruin a race or take the joy out of training. Many athletes know the feeling. Just like your thigh muscles, your gut can be out of shape or in peak condition. When it’s working well, it can be like an extra muscle during exercise: energy, nutrients and fluids are absorbed quickly.
Pure flavours that awaken the senses
Acclaimed chef Heikki Liekola has brought a fresh perspective to sports nutrition. He has worked as head chef at several Michelin-starred restaurants.
For us, functional nutrition doesn’t have to mean the bland, artificial flavours so common in sports nutrition. Food for training can be delicious, awaken the senses and make you feel good. It’s fascinating to bring the expertise of top restaurants to products like these.
Interest from around the world
Nosht’s products are currently sold online to customers in every EU country. Outside Finland, our largest customer bases are in Germany and England.
CEO and passionate cyclist Petteri Kankkunen sees Nosht’s future extending beyond the world of sport.
At heart, we make healthy snacks from clean ingredients, packaged in a way that creates as little waste as possible. I believe there’s demand for that all over the world.
